Job Description

All About Vibe is looking for a well-rounded Digital Marketing Manager who can help take our efforts to the next level. The Manager will manage core digital channels responsible for driving traffic to our website, with a specific concentration on paid search, email, and social.

The Digital Marketing Manager will be well-rounded with both technical and interpersonal skills, possess a strong grasp of current marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

• Create an omnichannel strategy that supports business goals.

• Plan, implement, and optimize digital marketing campaigns across all digital channels.

• Plan, execute, and measure experiments and conversion tests.

• Collaborate with internal teams to create landing pages and optimize user experience.

• Measure and report on the performance of all digital marketing campaigns.

• Manage marketing team and agencies responsible for digital marketing.

• Develop and deliver marketing strategies to attract customers to the website.

• Develop new and creative growth strategies.

• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

• Evaluate end-to-end customer experience across multiple channels and customer touchpoints.

• Optimize spend and performance of the overall paid search program including retargeting, PLA's, and social advertising.

• Help design, build, and maintain our social media presence.

• Grow the email list and improve customer retention and overall performance of the email channel.

• Create and manage the affiliate marketing program to grow our reach and acquire new customers.

Requirements

• BS/MS degree in marketing or a related field

• 5+ years of working experience in digital marketing in e-commerce

• 2+ years of supervisory experience in digital marketing preferred

• Experience leading and managing SEO/SEM, email, social media, and display advertising

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

• Experience in optimizing landing pages and user funnels, A/B testing, and optimizing social PPC ad campaigns.

• Solid knowledge of Google Analytics and experience in setting up and optimizing Google Adwords campaigns PLAs

• Working knowledge of ad serving tools (e.g., Criteo, Adroll)

• Strong analytical skills and data-driven thinking

• Experience with content creation and video creation preferred

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