Job Description

We are looking for a dynamic Director of Content Marketing and Corporate Communications. The position will lead a team in developing all aspects of internal and external content. This includes managing all aspects of our “Content Farm,” from researching and developing content to scheduling and editing assignments. The position will also partner with internal departments, stakeholders, and New York City Health + Hospitals on implementing content strategies. They will develop impactful communications plans to drive brand awareness, bolster performance marketing, and prove strong marketing return of investment. 

This exciting opportunity will allow you to reinvent the voice of the company and content strategy with your outstanding storytelling superpowers. 

All considered applicants will be expected to complete case study exercise before they are interviewed.

• Lead a structured and scalable content strategic framework with a “create once, publish everywhere” mindset and measure clear marketing ROI 
• Partner with departments, key stakeholders, and New York City Health + Hospitals on content development and initiatives
• Manage the enterprise editorial calendar and oversee content activation including, public relations, social media, internal communications, website, blog, prospect and member communications 
• Oversee the execution of content for regularly scheduled monthly email newsletters, weekly email programs, weekly blog posts, personalized digital experiences, etc
• Partner with analytics and performance marketing to develop lead generation and customer engagement strategies; campaign and messaging ideas; optimization tactics; and PR initiatives
• Be the principal point of contact for day-to-day work with our PR agency, effectively communicate our media goals, and be point person for press release creation and media pitching opportunities
• Provide copy editing, guidance, and coaching to the rest of the content team and serve as quality control for company communication
• Write and edit content, articles, white papers, emails, and other marketing and sales collateral
• Write and edit internal communications and member communications as needed
• Develop copy for company websites, landing pages, advertisements, webinars, and email campaigns

Requirements

• BA or BS in Communication, Public Relations, Journalism, or related field
• 8+ years’ experience in content marketing and corporate communications
• Strong insight generation to identify marketing opportunities 
• Confidently lead and manage a team of internal and external resources capacity, deadlines, and final deliverables
• Have a mind for efficiency and using resources creatively
• Possess exemplary editing skills and be able to give each piece of writing as many coats of polish as necessary—from comprehensive overhauls to speedy proofreads
• Strong research skills. From following industry trends and tracking down blog stories to conducting market research and interviewing customers and subject-matter experts, this role involves major investigative work 
• Live for active voice, consistency and correctness, and the AP Style
• Track record of working on successful marketing campaigns
• Experience with consumer and/or health care brands
• Experience developing inbound marketing strategies
• SEO experience
• Proficiency in Google Analytics

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