SEO and Content Specialist Job at Castle Automotive Group, Oakbrook Terrace, IL

SmUrUHdJTG1jNmhIRXZyMElDY0taRWM9
  • Castle Automotive Group
  • Oakbrook Terrace, IL

Job Description

SEO and Content Specialist Castle Automotive Group Castle Automotive Group is seeking a versatile SEO and Content Specialist to lead our digital strategy and bring our brand to life across our 17 dealership locations and 21 dealership websites. In this dynamic role, you will be responsible for both crafting a strong SEO strategy and creating compelling, optimized content that enhances our online visibility and connects with our audience. From technical SEO enhancements to hands-on content creation, you’ll ensure Castle Automotive’s digital presence reflects the unique strengths of each dealership while aligning with our brand values and SEO best practices. Who You Are: You’re a passionate SEO professional with a proven track record in driving organic growth through a mix of technical optimization and creative content. You understand the science behind search engine algorithms and the art of engaging storytelling, thriving in roles where data informs content strategy. As a collaborative communicator, you’re able to work cross-functionally, ensuring that SEO and content efforts support each dealership’s goals and resonate with our target customers. Key Responsibilities:

  • SEO Strategy Development & Execution: Develop and implement an SEO strategy that improves search rankings and drives traffic to Castle Automotive’s 17 dealership sites, group site, and specialty sites.
  • Technical & On-site SEO: Lead technical and on-site SEO improvements, ensuring all websites are search-engine and user-friendly.
  • Content Strategy & Creation: Plan, write, and optimize content across dealership sites, including blog posts, landing pages, and web content that aligns with SEO best practices and brand voice.
  • Brand Storytelling: Maintain a consistent, engaging brand voice across all content, bringing Castle Automotive’s values and unique characteristics to life.
  • Keyword Research & Optimization: Conduct keyword research to guide content creation, informing topics and optimizing pages for target terms.
  • Performance Monitoring: Use tools like Google Analytics and Google Search Console to track SEO performance, analyze content success, and provide regular insights to stakeholders.
  • Cross-functional Collaboration: Partner with the marketing team and dealership leaders to align SEO and content goals with business objectives.
  • Industry Awareness: Stay updated on SEO trends, algorithm changes, and emerging tools to continuously refine our SEO and content strategies.
  • Vendor & Agency Management: Collaborate with external partners to support Castle Automotive’s SEO and content capabilities as needed.
Requirements:
  • Proficiency in Google Search Console, GA4, and SEO tools (e.g., SEMRush, Ahrefs, Moz, Whitespark, or Zapier)
  • Experience with Google Business optimization
  • Demonstrated writing and editing skills with an understanding of SEO-friendly content creation
  • Strong knowledge of meta tags, titles, and other technical SEO best practices
  • Familiarity with AI tools and WordPress (a plus)

Job Tags

Full time,

Similar Jobs

University of Alabama, Birmingham

Director- Operations Patient Experience and Engagement - PXE | University of Alabama, Birmingham Job at University of Alabama, Birmingham

 ...Director- Operations Patient Experience and Engagement - PXE -( UAB0016M ) Description Compensation: $104,045 - $169,075/Year Work...  ..., financial reporting, contract servicing, and project management. As a member of the Patient Experience and Engagement leadership... 

International SOS Government Medical Services

Diagnostic Radiologist Physician Job at International SOS Government Medical Services

International SOS delivers customized medical and security risk management and wellbeing solutions to enable our clients to operate safely and effectively in environments far from home. Founded in 1984, we operate in 92 countries providing integrated medical solutions...

Walmart Inc.

Pre Grad Intern - Sam's Pharmacy Job at Walmart Inc.

 ...information, documentation, and assigned records as required by Company policies, and local, State, and Federal guidelines.Provides Pharmacy products and services to Members in accordance with local, state, and federal laws and Company policies and procedures by... 

Wayne State University

Assistant professor - environmental science Job at Wayne State University

 ...Assistant Professor - Environmental Science & Geology Wayne State University is searching for an experienced Assistant Professor - Environmental Science & Geology at its Detroit campus location. Wayne State is a premier, public, urban research university located... 

augmentjobs

Leveraged Finance Associate Job at augmentjobs

 ...IS NOT A DIRECT ROLE AT AUGMENT JOBS. Job Title: Leveraged Finance Associate Industry: Finance / Investment Banking Salary...  ...relevant experience in leveraged finance, investment banking, or corporate finance Strong knowledge of financial modeling, capital...