Job Description

SEO and Content Specialist Castle Automotive Group Castle Automotive Group is seeking a versatile SEO and Content Specialist to lead our digital strategy and bring our brand to life across our 17 dealership locations and 21 dealership websites. In this dynamic role, you will be responsible for both crafting a strong SEO strategy and creating compelling, optimized content that enhances our online visibility and connects with our audience. From technical SEO enhancements to hands-on content creation, you’ll ensure Castle Automotive’s digital presence reflects the unique strengths of each dealership while aligning with our brand values and SEO best practices. Who You Are: You’re a passionate SEO professional with a proven track record in driving organic growth through a mix of technical optimization and creative content. You understand the science behind search engine algorithms and the art of engaging storytelling, thriving in roles where data informs content strategy. As a collaborative communicator, you’re able to work cross-functionally, ensuring that SEO and content efforts support each dealership’s goals and resonate with our target customers. Key Responsibilities:

• SEO Strategy Development & Execution: Develop and implement an SEO strategy that improves search rankings and drives traffic to Castle Automotive’s 17 dealership sites, group site, and specialty sites.
• Technical & On-site SEO: Lead technical and on-site SEO improvements, ensuring all websites are search-engine and user-friendly.
• Content Strategy & Creation: Plan, write, and optimize content across dealership sites, including blog posts, landing pages, and web content that aligns with SEO best practices and brand voice.
• Brand Storytelling: Maintain a consistent, engaging brand voice across all content, bringing Castle Automotive’s values and unique characteristics to life.
• Keyword Research & Optimization: Conduct keyword research to guide content creation, informing topics and optimizing pages for target terms.
• Performance Monitoring: Use tools like Google Analytics and Google Search Console to track SEO performance, analyze content success, and provide regular insights to stakeholders.
• Cross-functional Collaboration: Partner with the marketing team and dealership leaders to align SEO and content goals with business objectives.
• Industry Awareness: Stay updated on SEO trends, algorithm changes, and emerging tools to continuously refine our SEO and content strategies.
• Vendor & Agency Management: Collaborate with external partners to support Castle Automotive’s SEO and content capabilities as needed.

• Proficiency in Google Search Console, GA4, and SEO tools (e.g., SEMRush, Ahrefs, Moz, Whitespark, or Zapier)
• Experience with Google Business optimization
• Demonstrated writing and editing skills with an understanding of SEO-friendly content creation
• Strong knowledge of meta tags, titles, and other technical SEO best practices
• Familiarity with AI tools and WordPress (a plus)

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